Paid Search - PPC
Get More Leads With Pay Per Click Advertising
Want to get more leads from your website? Pay per click (PPC) advertising and management services from MarketingModo are a cost-effective way to earn a spot at the top of Google and Bing search results—giving your business maximum exposure while staying in control of your monthly ad spend. From account setup to managing and optimizing an existing PPC account on Google AdWords or Bing AdCenter, MarketingModo is your partner in PPC success
Our PPC Services:
What is PPC?
PPC or Paid Search Marketing is a type of advertising you see on search engines such as Google, Yahoo and Bing. You know those four listings at the very top of the results page when you look up something on Google? Those are Pay-Per-Click Ads and some company paid money to show up in those results because they are at the top of the search engine results page and being at the top gives you alot of visibility.
As you have probably figured out, PPC ads are charged on a cost-per-click basis meaning that when a search engine user clicks on your ad and visits your website, you pay for that click. The amount you are ultimately charged per click is based upon a number of variables including your maximum bid, competitor bids, and the relevance of your keyword to the ad copy and website. PPC can be expensive…unless you have the right company to handle your Google AdWords campaigns.
Why Do You Need PPC Advertising Services?
If your website does not come up on the first page of search engine results for a particular query, you’re losing business to your competition. There are two ways to increase your first page visibility—search engine optimization services or PPC advertising.
SEO is incredibly valuable because its FREE and more people tend to click organic listings over paid ads. The two main inconveniences of SEO are that you are not in complete control (Google, Yahoo and Bing ultimately decide who ranks where and how they do this is not exactly clear—despite what some SEO companies might tell you) and it takes time.
If you set up a pay per click account on Google AdWords, you’ll see your ads in a matter of hours. If you optimize your website to rank better organically, the work you do today may not be evident in the search results for weeks—even months!
Why Hire a PPC Company to Manage Your Paid Search Campaign?
Pay per click (PPC / CPC) platforms like Google AdWords and Bing Ads are 100% self-service platforms. You can do everything yourself and don’t technically need to hire a professional PPC company to set up and manage your PPC campaign; however, most small business owners lack the time, expertise and tools required to maximize ROI from a PPC advertising campaign.
Pay per click advertising is very measurable and controllable. The downside to this is that there are enormous amounts of data to analyze and interpret and the average business owner just doesn’t have the time and expertise to do so. You’re almost certainly under-bidding on some keywords and over-paying for others and you are probably not doing any landing page tests to increase your conversion rates.
At the same time, hiring a full time marketing person to manage your account will cost you at least $2,000 per month (and that’s not counting benefits, computer, and programs required for optimization or the advertising cost itself!). For the average small business investing in pay per click advertising services, it’s far more cost effective to outsource pay per click set-up, management and on-going optimization.
MarketingModo’s Approach to Paid Search
When it comes to Google AdWords and PPC advertising, we don’t believe in a cookie cutter approach to managing your campaigns nor do we push for higher spend levels because unlike most agencies, MarketingModo does not charge on a percentage of ad spend. Each company has a unique set of goals, challenges, and opportunities. Our conversion-based PPC strategy targets the highest quality traffic. Our PPC management service provides a custom tailored marketing strategy that will maximize your sales and ROI. Unlike other agencies, we do not rely on automated management programs to manage your PPC campaigns; we believe in constant and ongoing optimization and monitoring of your account. You will have a dedicated, Google Certified Pay Per Click expert working your account, providing you with the highest level of custom management and service available. MarketingModo is a proven industry leader with a decade of award-winning PPC campaign management.
MarketingModo’s PPC Process
Every Google AdWords campaign we work on begins with an in-depth research phase to understand both your customers and the competitive landscape. We will work with you to determine your business objectives, key performance indicators and target ROI and then delve into your website to develop a deep understanding of how it functions, uncover top keywords driving traffic to the site, and identify web site conversion metrics. At MarketingModo we do not have minimum spend limits as many other agencies do, we work with paid search budgets of all sizes from $200 per month to $10,000+ per month. We won’t exclude you just because you have a smaller budget.
Based on our initial research and guided by your business objectives, we develop and implement a strategy to launch and/or optimize your Paid Search program.
This strategy includes:
- Initial research of your organization, its objectives, goals and KPIs.
- Conducting competitive landscape research
- If you have an existing PPC campaign we will establish performance benchmarks.
- Creating keyword groups and silos around your products/services
- Aligning campaigns and ad groups to correspond with keyword groupings to improve quality score and decrease cost-per-click.
- Establishing keyword bidding strategies
- Drafting custom ad copy and ad extensions
- Testing landing pages and recommending page modifications for existing pages or the creation of new pages
- Matching ads with landing pages that will produce the best results
Optimization of Your PPC Account
A vital element in the success of your PPC advertising is ongoing optimization. With our data-driven approach, we perform continuous monitoring and tracking of search activity to optimize results. We will use the data to determine the most effective spend distribution and make budgetary recommendations as needed. Our focus is on your ROI, lead quality, and website/brand exposure.
Optimization opportunities and strategies include:
- Keyword optimization based on keyword match type, click volume, conversion rate and performance.
- Bid optimization on the basis of keyword average position, first page bids, click-through-rate, and conversion rate
- Ad copy optimization on the basis of click-through rate, conversion rate, A/B testing performance, visibility, and relevance of clicks
- Landing page optimization and recommendations to increase conversion rate, align landing page message with keywords and ad copy, and enhance quality scores
We will optimize your ads to a selective audience by identifying and targeting specific audiences using keyword exclusions, so ads are displayed for the most relevant searches, and understanding the needs of the visitor in order to translate the same to ad copy.
MarketingModo offers many advantages over traditional and local PPC companies. Here are just a few of our advantages:
- Google Certifications (AdWords and Analytics)
- We don’t charge based on a percentage of ad spend and because of that, we have no interest in pushing you for higher unnecessary spend levels just so we can make more.
- Flat rate – no need to worry what next month’s service fee will be with MarketingModo’s flat rate fees.
- No long term contracts required – want to go month to month instead of the usual 6 or 12 month terms? Thats fine with us.
- No minimum spend levels – we want your organization to grow whether you are a small startup or an established business.
Frequently Asked Questions
If you have an existing account on Google AdWords or Bing AdCenter we will begin by have a discovery session so we can understand your business, its goals, objectives, PPC Budget, etc. After that, we will do a PPC audit of your account so we all know where it stands and what some of the actions we will need to undertake. The audit includes a competitive landscape review so we can see what the competition is doing and what you need to do to beat them. Once that is complete we will share our findings and start crafting a strategy to move your account forward. This strategy will include keyword research, bid strategy, test prioritization, landing page recommendations and continuous optimization of the account for improved performance.
If you do not have an account set up we will immediately begin by having a kickoff discovery meeting so that we can understand your business and its objectives with paid search. We will also work with you on establishing a budget for paid search if you do not currently have one. Once that is complete we will set you up with an account with analytics tracking. If you already have analytics for your website we will integrate that with your AdWords account. Once you account is set up we will proceed with a competitive landscape analysis and follow the process as outlined above.
We offer flat rates for all of our PPC services. That rate is largely dependent upon the budget you have for these services. We understand that small businesses simply do not have the larger budget that a more established business would so we like to accommodate them as much as possible. We like to avoid publishing our pricing just to keep the competition in the dark regarding out prices but in nearly all cases we have worked with the budgets that our clients have provided. We pride ourselves on having a solution for every size budget.
No. Unlike most agencies who turn down prospects if they aren’t willing to commit to a certain level of adspend, MarketingModo feels that these are the organizations and businesses that need to use paid search the most to get up on their feet so we do not and never will require a minimum spend level with our clients.
Absolutely, we offer a full range of paid social media solutions for Facebook, Twitter, Pinterest and Linkedin. Contact us today to learn more!
MarketingModo will only charge our clients a management fee for managing and optimizing the account. Adspend is paid for by the client separately.