Analytics & Optimization
Take Control Of Your Data
Say Hello To Your New Analytics Team
Need help getting control over your analytics? Your web and marketing data is crucial to growing your business and the analytical team at MarketingModo is here to help. From helping you set up your analytics to KPI reporting, conversion rate optimization and growth hacking, let us become an extension of your analytics team or use us as your analytics team. MarketingModo is your end-to-end partner in analytics.
Our Analytics Services:
Data Is Your Growth Engine’s Fuel
No truer words have ever been spoken. Your data and your ability to do analysis of that data to pull out key insights and indicators are the true foundation upon the growth of your organization is based. Let’s face it: marketing and website analysis is difficult – that is why people specialize in being marketing analysts and web analysts but it isn’t just making sense of the numbers that is difficult. Analytics also requires that you set your organization or business up for success by have a 100% correct setup of your analytical solution. Regardless if you use a free solution such as Google Analytics or a paid analytics solutions such as Adobe SiteCatalyst – you NEED an analytical solution and it NEEDS to be set up correctly. That’s step one. Without that everything else is doomed to failure but setting up your analytics can be hard. You have to make sure your conversions and goals are set up properly, that you filter out spam or internal traffic so you don’t throw off your numbers every time to visit your site, you need to make sure the analytics is properly set up and verified within the code of your site (fortunately Google Tag Manager makes this easier but it still needs to be done 100% correctly). Most business owners are not comfortable digging into the code of their site or they simply do not have the time to waste on it. That is where MarketingModo comes in. Our team of web developers and analysts will set you up with Google Analytics and integrate the analytics software with you website. All you have to do is give us some information on what IPs to block and what your goals are so we can set up conversions. Most agencies will only set you up with Google Analytics if you purchase a larger and more expensive service. At MarketingModo if you just want to have us set up your analytics that is what we will do.
Tired Of Amateur Reporting With No Insights?
The number one issue business owners have with their current analytics and KPI reporting is that it does not provide them with any meaningful insights. You have the data but don’t know what it means. Our expert and Google certified marketing analyst are pros at translating data into actionable insights for your organization. The number two issue business owners face is the lack of reporting and in some cases, the absence of a dedicated analytical team. We get it. Many smaller businesses don’t have the budget to put together an in-house analytic team of tried and true analysts while many agencies charge and arm and a leg to explain what a bounce rate is. At MarketingModo, we ARE your analytics team. Our analysts can provide weekly, bi-weekly and monthly reporting of your KPIs and web data as well as interpret them into possible action items for your organization.
Anybody can set up a website (unfortunately, many do)—but at MarketingModo our web designers build strategic, engaging websites that instantly reinforce credibility, communicate established messaging to intended audiences, and ultimately converts users into customers. In today’s technology-centered world, your website is very often the first impression potential customers have of your business, and therefore must capture the user’s attention instantly.Using the latest technology, the web design experts at MarketingModo design cutting-edge websites that are efficient, innovative and cost-effective for your business or organization.
Analytics & Conversion Rate Optimization
Think data and analytics are just for reporting? Think again! Many businesses fail to use their data for conversion rate optimization (CRO). CRO is a method of conducting site experiments to improve yoursite user experience and conversion rate. Such testing requires data and lots of it unfortunately many businesses do not have the skills and team necessary to do proper conversion rate optimization – until now thanks to MarketingModo. The good news is that many of your competitors are probably not even thinking about conversion rate optimization or they are taking a haphazard approach to it. From landing page optimization to optimizing the conversion rate for your entire site, MarketingModo is your CRO expert.
Growth Hacking Your Business
Growth Hacking is a fairly popular buzz world in the marketing arena right now but are you doing it? If you are looking for substantial growth – double or triple digit growth- growth hacking services from MarketingModo is for you! You’ll get a dedicated growth hacker to review your data for insights and who will conduct rapid testing on your site that will have your business growing so fast it will leave your competitors’ heads spinning.
Our Analytical Process
First you will be assigned a dedicated Account Manager who wills erve as your day-to-day contact at MarketingModo. You will also be assigned a Senior Analyst to oversee your analytical program. They will kick off your program with a discovery meeting where will will get to know you, your budget, your business, its goals and objectives as well as some of the KPIs you value most.
Next and depending upon which service you have selected, we will kickoff your project in earnest by either setting up your analytics account, begin scheduling reporting for your organization or identifying and prioritizing tests and experiments to run if you have selected the conversion rate optimization or growth hacker services.
Why Hire an Analytics Company Manage Your Site’s Data & Reporting?
Most business owners do not have the time to dedicate towards web analytics and certainly don’t have the time to interpret the data. Most marketing teams at smaller businesses or organizations can not afford to bring on an analyst full time.
For these reason, you need the MarketingModo analytics team. We have the skills and experience to provide you with a flawless analytical setup, top-quality reporting and effective conversion rate optimization and growth hacking.