Your Comparison Shopping Engine Experts
Do you want to give your products more visibility online without the headache of managing your product data feed? If so, the comparison shopping engine services from MarketingModo are for you. Thousands of customers are on comparative shopping engines right now looking for the best deals on the products they want to buy. Are your products there? They can be with MarketingModo’s CSE service!
What are Comparative Shopping Engines – CSEs?
Smart shoppers shop around for the best price and online they have plenty of choices to choose from. Comparison shopping engines (CSEs) make finding these deals easier for online shoppers. Rather than visit store after store, comparing pricing and other product attributes, CSEs allow online shoppers to all those features and more in one spot. Today, there are dozens of comparative shopping engines you can use to do this research such as Bing Shopping, The Find, PriceGrabber, NexTag, Shopping.com, Shopzilla, BuySafe, MySimon, Pronto and Google Shopping.
While the basics of all CSEs are the same, each engine is unique and differ in significant ways. There are different pricing structures for listing products: some are cost-per-click, while others are cost-per-action and certain CSEs also appeal to certain types of customers and different verticals but in the end they have customers looking to buy. Are you products there?
Why Use CSEs?
Over 40% of online shoppers use Comparison Shopping Engines (CSEs). This makes CSEs a very powerful and far-reaching eCommerce channel. Because there are dozens of CSEs available online, each with its own features, delivering and managing product feeds for those CSEs can become a challenge. Some CSEs acept product data feeds in one way while another accepts it in another way and some accept product attributes that others don’t. Let the MarketingModo team take the headache off of you with our CSE management service. MarketingModo offers professional data feed management and optimization. Our fully trained and experienced CSE management team can determine which CSEs work best for your specific products, set up your accounts and data feeds on those CSEs, manage the day-to-day efforts of maintaining those feeds, continually review your performance, and adjust strategies to make sure your campaigns are optimized for the best ROI.
Our CSE Management Process
First you will be assigned a dedicated Project manager to oversee the entire project. They will be your primary contact at MarketingModo. They will kick off the project with a discovery meeting where will will get to know you, your budget, your business, its goals, objectives, target customer and most importantly, its products.
Our CSE management team will:
- Set up your product data feeds
- Build relationships with CSE vendors
- Follow best practices for CSE management
- Research trends so you stay ahead of the curve
- Analyze conversion results
- Optimize feeds for best results
- Provide in-depth reporting
Why Hire An Outside Company to Manage Your CSE Efforts?
Most business owners and in fact, most marketing teams, do not have the time to set up their product data feed nevertheless getting set up on and manage the various CSEs that you are on. CSE and data feed management can be difficult. You can do it yourself but as we said earllier, do you really have the time to maintaining your data file on your own. You can outsource to a freelancer but do you really want an independent contractor to have access to that much of your product data? Or you can outsource your comparative shopping engine management to a reliable partner who has the expertise and experience to manage some of manage all of your CSE efforts. Let the CSE experts at MarketingModo take some of the weight off of your shoulders so you can focus on growing your business.