Over 3,000,000,000 people have a mobile device. Are you reaching them? Mobile Marketing services from MarketingModo will allows your business to reach the mobile world. From SMS/MMS messages to mobile search advertising and mobile-friendly emails, MarketingModo is your partner in mobile marketing success.
Our Mobile Marketing Services:
What is Mobile Marketing?
Put simply, Mobile Marketing is the art of marketing your business or organization to mobile device users. With two-thirds of the planet’s population having access to a cell phone, it should come as no surprise as to why. Mobile marketing offers a huge opportunity to many businesses and when done right, mobile marketing provides customers or prospects using smartphones with personalized, time- and location-sensitive information so that they can get what they need exactly when they need it in a quick and seamless process even if they’re on the go. Mobile marketing can take many forms and some of the top mobile marketing tactics include mobile-friendly email, SMS and MMS messaging, QR Codes and Apps.
Mobile is disrupting the way people engage with brands regardless if they are B2B, B2C, nonprofits or even municipalities. Everything that can be done on a desktop computer is now available on a mobile device. Mobile marketing has moved from being a “nice to have” aspect of the marketing mix to a necessity. Now that you have an understanding of what mobile marketing is let’s look at why your organization needs a mobile marketing strategy.
Why Do You Need A Mobile Marketing Strategy?
In 2016, Google announced that the number of web searches coming from a mobile device have surpassed searches coming from a traditional desktop computer. That by itself should be as good a reason as any why your business should consider adding mobile marketing to your marketing mix. Still need some convincing? Consider the following:
- In the United State alone, 95% of the population have a cell phone and 75% own a smartphone.
- Mobile platforms, such as smartphones and tablets, host up to 60% of digital media time for users in the U.S.
- Search queries on mobile devices have surpassed desktop searches in 2016.
- By 2018, 8 in 10 email users will likely access their email accounts exclusively from their mobile devices
- 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours
- Average smartphone conversion rates are up 64% compared to the average desktop conversion rates
- Mobile email opens have grown by 180% in the last three years.
- By 2019, mobile advertising will represent 72% of all US digital ad spending
Mobile is a big deal and your customers and prospects are spending an increasing amount of their time on their phones. The key to any marketing is to put your message where your prospects are. Your prospects and customers are on mobile. Are you reaching them there? .
MarketingModo is an award-winning Mobile Marketing company with over 10 years of experience working with businesses of all sizes improve their mobile marketing. From SMS and MMS messaging to mobile search advertising and more, we are your mobile marketing experts.
Why Hire an Agency to Manage Your Mobile Marketing Efforts?
Mobile Marketing is a complex and ever changing marketing strategy and most small business owners lack the time, expertise and tools required to setup and maintain their Mobile Marketing efforts.
Mobile Marketing is constantly changing as more and more organizations go mobile and develop new ways to reach mobile audiences. Due to the technical aspect of mobile marketing, many businesses simply don’t have the time to dedicate to learn the latest in mobile marketing nor do they have the time or expertise to implement the mobile marketing tactics that will allow their organization to reach mobile audiences. Even in businesses with an in-house marketing team, few have done mobile marketing before and take a slow approach to implementing mobile marketing. For many marketers, it is an unfamiliar area and as such, is left alone, much to the disadvantage of their organization.
At the same time, hiring a full time mobile marketing person to manage your mobile marketing efforts will cost you at least $2,000 per month (and that’s not counting benefits, computer, and programs required for mobile marketing!). Another challenge you will face is actually finding someone who specializes in mobile marketing. Even for businesses in major metropolitan areas this is a challenge as most marketers and agencies specialize in social media, SEO or PPC. For the average small business investing in Mobile Marketing, it’s far more cost effective to outsource to an organization who is already an expert in the field. With over 10 years of experience in all aspects of mobile marketing and mobile optimization, MarketingModo is the agency you need.
Our Mobile Marketing Process
Our process for Mobile Marketing is similar to our approach to marketing in general. We will work with you to learn more about your business, its goals and objectives. We will looks at your analytics to see what portion of your site visitors are coming in from mobile channels and what kind of mobile data you have about your customers. If you have done mobile marketing in the past we will learn what worked, what did not work and what we can do to take your mobile marketing to the next step. At MarketingModo we believe in 100% transparency. We like to involve our clients in every step of the mobile marketing process so you are fully aware of every step we take.
What Makes MarketingModo Different
Our goal is to be the best data-driven mobile marketing agency on the planet! Unlike other marketing companies, we operate from the perspective of a business owner and treat your business as though it were our own. We also strive to provide futureproof mobile strategies.
We strive to provide superior service by offering the following to all our Mobile Marketing clients:
- A dedicated Account Manager, someone that understands business and Mobile Marketing, to be your guide
- Detailed monthly reports (you can actually understand) that connect mobile campaign performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated mobile marketer.
- Affordable mobile marketing packages tailored to your budget. Mobile marketing shouldn’t just be available to businesses with large budgets. At MarketingModo we are all about the underdog!
- Futureproof: It is frightening how many “Mobile marketing companies” still rely on outdated mobile strategies. MarketingModo is on the cutting edge of mobile marketing and all of our strategies are futureproof against any future changes in the mobile world.
MarketingModo has the expertise you need to grow your business via mobile marketing. Contact Us Today!