Search Engine Optimization (SEO) in Maryland
Expert Website SEO Services
We offer multiple Search Engine Optimization services for Maryland businesses. We’ll help improve your website’s organic search ranking, help customers find your local business, and set you up for success.
Want to get your website better visibility on Google? Search Engine Optimization (SEO) services from MarketingModo are a cost-effective way to earn a spot at the top of Google, Bing and Yahoo search results—giving your business or organization maximum exposure. From Onsite and Page Optimization to Linkbuilding, from Hagerstown to Baltimore and Annapolis, MarketingModo is your partner in SEO success in Maryland
Our SEO Services:
What is Search Engine Optimization (SEO)?
SEO or Search Engine Optimization is a method marketers use to make sure your organization’s website is seen on search engine results. Whoever can make it to the top of the search engine rankings on Google, yahoo or Bing wins. Although the end result, an inflow of high quality inbound traffic, is easy enough to understand, the process of getting your website to the top is anything but simple. It takes a combination of great website design, amazing content and site authority along with a number of other factors to even get ranked. And then you have to deal with your competition. SEO is a never ending process and many organizations and businesses don’t have the expertise to get their SEO efforts up and running nor the time to keep it running and optimized.
Why Do Maryland Businesses Need SEO Services?
Go to Google and search a few non-branded keywords related to your business. Do you see your site listed multiple times on the first page of search results? Is your business’ website showing up at all? If not, you’re losing leads and sales to your competition. Maryland offers a number of unique issues in regards to SEO. First, because of Maryland being a major business center in the Mid-Atlantic states due to the presence of Washington DC, Baltimore as well as the DC suburbs in Northern Virginia and Maryland including Rockville, Silver Spring and Bethesda means that your business or organization is probably being drowned out by the noise of your competitors in the area. Second, Maryland digital marketing and SEO companies offer their services at extremely high rates which are simply beyond the budget of many of the small businesses and nonprofits in the area. Third, there are many “SEO Experts” in Maryland but many of them are either outdated or use black-hat SEO tactics which can hurt your business. MarketingModo understands the SEO issues facing small businesses and nonprofits in Maryland and we are there to help!
No matter what type of business you own, whether you are a small business, a nonprofit, a local government or even a sole professional, SEO must be part of your online marketing strategy. Unfortunately most web designers are not experienced in SEO so many sites are lacking even the basics in SEO. It’s not uncommon for a well-optimized, high-ranking website in any particular industry to get 100+ leads per month from organic search! Did we mention that organic traffic is free – unlike paid search where you are paying for each click.
MarketingModo is an award-winning Maryland SEO company with over 10 years of experience working with businesses of all sizes improve their online visibility.
Why Hire a SEO Company to Manage Your SEO Efforts?
Search Engine Optimization is a complex and ever changing marketing strategy and most small business owners lack the time, expertise and tools required to setup and maintain their SEO efforts.
SEO is constantly changing as Google and other Search Engines continuously update their ranking algorithms. Most business owners don’t even know these changes are occurring but dedicated SEO professions live, eat and breath SEO and many, including those at MarketingModo know the direction that the search engines are moving in and are able to keep your SEO in line with what Google is expecting your SEO efforts be. Your website may not even have the basic optimization and a few minor tweaks can results in huge opportunities and growth for your organization.
At the same time, hiring a full time SEO person to manage your account will cost you at least $3,000 per month (and that’s not counting benefits, computer, and programs required for optimization!). For the average small business investing in SEO, it’s far more cost effective to outsource SEO set-up, management and on-going optimization.
Our SEO Philosophy
How many leads are you currently getting each month from organic search? Most business owners don’t even know because they’re not accurately tracking it! You can’t maximize what you don’t measure.
If we had to take our entire SEO philosophy and turn it into a single statement, it would be this:
To rank well organically, you must offer your visitors a great user experience as well as establish and promote your company as THE authority for what you do, in the markets you do it.
Ranking well on Google, Bing, and Yahoo requires four things. First, your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and categorize your website. Second, your website must offer a great UX experience for your visitors. Google is now looking at website performance metrics as a ranking factor so making sure your site’s UX is good and your site speed is fast is crucial. Third, you must create unique, relevant, remarkable and shareable content. Fourth, you must promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority.
Our SEO Process
Our process for SEO is similar to our approach to marketing in general: TRACK > TEST > OPTIMIZE > REPEAT. Simply put,TEST, TEST, TEST. The more you track and test, the better your results will be. Our prospects almost always fall into one of two categories—those that know their data and those that don’t. In order to intelligently invest in SEO, you must know your data. You need to know things like the number of website visits you receive today from non-branded organic search, your website’s conversion rate by channel, and the percentage of leads you convert into sales. Very few businesses and marketing executives know these numbers. Putting in place the right tracking tools and helping you identify and understand your key metrics is a critical part of our SEO process. Need help setting up your analytics? We have you covered!
For prospects that already know the data, we start the SEO process with a full website audit and recommendations report. Our team will review your KPIs, perform keyword research, analyze your competitors, your link profile, and key pages of your website, and create a detailed implementation plan. Where the engagement goes from there depends on you. Most of our clients have us create their SEO strategy from scratch, implementing the details of the plan, and reporting the results. However, for clients with in-house SEO teams in place, we can consult with you and use our SEO tools to help you achieve better results.
What Makes MarketingModo Different
Our goal is to be the best data-driven online marketing and SEO company on the planet! Unlike other SEO companies, we operate from the perspective of a business owner and treat your business as though it were our own. We also strive to provide futureproof SEO strategies that won’t have you spending a ton of time and money on a new strategy down the road when Google decides to change something (such as the did with the Penguin update).
We strive to provide superior service by offering the following to all our SEO clients:
- A dedicated Account Manager, someone that understands business and SEO, to be your guide
- Detailed monthly reports (you can actually understand) that connect SEO performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Affordable SEO packages tailored to your budget. SEO shouldn’t just be available to businesses with large budgets. At MarketingModo we are all about the underdog!
- Futureproof: It is frightening how many “SEO companies” still rely on SEO tactics that have been long discouraged by Google. MarketingModo is a Google partner and we know the direction that Google and the other search engines are moving in so our strategies are futureproof against any future changes in the SEO world.
MarketingModo has the expertise you need to grow your business via SEO. Contact Us Today!
Frequently Asked Questions
Our SEO services depends on your needs. For clients with in-house SEO teams all they need from us is an SEO audit which they will implement. I those who are looking for a complete end-to-end solution we offer SEO audits, onsite/ on page optimization and linkbuilding. We also offer local SEO services for organizations seeking to improve their rankings in a specific geographic area and this includes listing management and local optimization.
Our prices depend on your budget. We realize that many small businesses simply do not have the budget that many larger agencies require. All of our SEO services are a la cart should you prefer to pick and chose the service you need.
Absolutely. MarketingModo offers a full range of local SEO services including local listings management, local optimization and local link building. We also offer national and international SEO services for organizations seeking to improve their rankings and reach nationwide and globally.
Yes. For ecommerce companies seeking to improve their SEO MarketingModo offers SEO ecommerce solutions specifically tailored to the unique search engine optimization needs of ecommerce clients.