What is the most popular type of Twitter post? Is it a hashtag post? What about a url to a video? Certainly digits are the most popular post type or was it quote posts? Any entity with a Twitter presence has asked these very questions and it is no surprise anyone on Twitter wants there posts to have the maximum effect that they can. At MarketingModo we don’t believe that Twitterites -is that a word – should base their decisions on the actions of other companies. What works for one company may not work for another even though they may be very similar. Welcome to the world of social media marketing! Your social strategy should be based on what your followers respond to. But what if you are just starting and you don’t have many fans? Unfortunately, this is seen more often than not with many small businesses. The good news is, Twitter has stepped up to the plate with a study showing which posts get the most engagement and the answer is…………..it depends. Looking at more than 2 million tweets from verified accounts in the United States, twitter found that adding video, links and photos all result in “an impressive boost in the number of retweets.” They segmented the results by sectors like TV, news, government and politics, sports, and music. Not surprisingly, not every sector showed the same results. Overall, the most effective tweet components across all verified accounts were:
- Photos, which averaged a 35 percent boost in retweets.
- Videos, which got a 28 percent boost.
- Quotes, which received a 19 percent boost in retweets.
- A number or stat, which received a 17 percent bump in retweets.
- Hashtags, which garnered a 16 percent boost.
Time for some visual! What does this mean for you small businesses? You can’t go wrong with video and photo url posts. We live in a very visual, show-me generation which is why sites like Pinterest and Youtube do very well. Start with this information and then begin customizing your twitter strategy based on what is engaging your own followers! At MarketingModo, our Twitter Management Service incorporates all major posts types. Check it out today and let the experts at MarketingModo guide you to Twitter success!